BRITEBOARD VISION STATEMENT
Our mission is to help our clients find effective and efficient marketing solutions targeting the faith-based and family consumer through innovative marketing. BRITE ideas are tailored individually for each project to create a unique campaign.
Our goal is to be a good steward of your financial investment – maximizing your spend for the largest reach to the faith-based consumer. Our charge is to create an honest conversation with the customer by using entertainment as a vehicle to support their personal beliefs and help them share their faith with others.
CARA WITHERS SHAW (President)
Cara Shaw, Founder & President of Briteboard Marketing Inc. has 15 years of film marketing experience, including studio experience with Disney and Twentieth Century Fox.
Prior to launching Briteboard in 2014, Cara oversaw the Blue Sky, Walden Media, Fox 2000 and Fox Searchlight portfolios for all home distribution platforms at Twentieth Century Fox, including Blu-ray, DigitalHD and Video on Demand. Her expertise is centered on marketing strategies and product development for family franchises, such as Ice Age, Epic, Chronicles of Narnia and Night at the Museum.
Briteboard was created to help bridge the entertainment and faith-based communities through project management services for independent films and faith-based marketing solutions for major studios. We combine both strategy and hands-on execution to bring your project to life.
Current clients cross a wide range of entertainment platforms, including theatrical, digital, DVD/Blu-ray, TV and publishing. Cara’s expertise is centered on marketing plan and budget development, cross-functional team management, partnership development and media/social media planning.
Cara holds a Master’s degree from Pepperdine University’s Graziadio School of Business and Bachelor of Science from the University of California, San Diego. In 2013, she received the Golden Torch Award for her commendable work as an alumna mentor to the Graziadio School of Business.